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Omschrijving

Continuous change calls for continuous innovation.

If you read nothing else on innovation, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you invest in your best innovation bets, learn from setbacks, and bring bold new offerings to market.

This book will inspire you to:

Know your customers' "jobs to be done"
Harness the benefits of design thinking
Bring AI into the innovation process
Keep bureaucracy and structure from stifling creativity
Build a culture of experimentation
Become the disrupter in your industry

This collection of articles includes "What Is Disruptive Innovation?" by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald; "Innovation Doesn't Have to Be Disruptive," by W. Chan Kim and Renée Mauborgne; "Great Innovators Create the Future, Manage the Present, and Selectively Forget the Past," by Vijay Govindarajan; "A New Approach to Strategic Innovation," by Haijian Si, Christoph Loch, and Stelios Kavadias; "A Refresher on Discovery-Driven Planning," by Amy Gallo; "Know Your Customers' "Jobs to Be Done"," by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Breaking Down the Barriers to Innovation," by Scott D. Anthony, Paul Cobban, Rahul Nair, and Natalie Painchaud; "The Inescapable Paradox of Managing Creativity," by Linda A. Hill, Greg Brandeau, Emily Truelove, and Kent Lineback; "Find Innovation Where You Least Expect It," by Tony McCaffrey and Jim Pearson; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Can AI Help Your Company Innovate? It Depends," by Lynn Wu and Sam Ransbotham; "Why Design Thinking Works," by Jeanne M. Liedtka; "If Your Innovation Effort Isn't Working, Look at Who's on the Team," by Nathan Furr, Kyle Nel, and Thomas Zoëga Ramsøy; "What's Your Best Innovation Bet?" by Melissa A. Schilling; and "Strategies for Learning from Failure," by Amy C. Edmondson.

HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.