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Proven insights for jumpstarting your entrepreneurial career--and the hands-on tools you need to put them into action

Now you can get the newly revised and expanded bestselling Disciplined Entrepreneurship and the hands-on companion volume, Disciplined Entrepreneurship: Startup Tactics, in one convenient bundle. Disciplined Entrepreneurship is an award-winning book that has helped hundreds of thousands of entrepreneurs improve their chances of success. Author and entrepreneurship guru Bill Aulet systematically walks readers through exactly how to create a successful startup. Inside, you'll find a proven 24-step framework that any entrepreneur can apply immediately. Pair that with the actionable field guide that is Startup Tactics, and you've got a one-stop resource for taking your business idea to the next level.

Building on the ideas presented in Disciplined Entrepreneurship, Paul Cheek delivers a set of solutions for advancing your company to its next stage of growth, transforming your great idea into a functional, funded, and staffed startup. in Disciplined Entrepreneurship: Startup Tactics. From how to conduct advanced market research to how to build your first products and sell to your first customers, this down-and-dirty resource lets you maximize your impact with limited resources. With this bundle you can:

Gain an understanding of the craft of entrepreneurship, avoid the most common reasons for failure, and set yourself up for success
See why the best idea or product is no assurance at all that you will win--there is much more
Learn effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
Discover methods for equity distribution that minimize conflict and maximize investor return

An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship and Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products.