Afhalen na 1 uur in een winkel met voorraad
Gratis thuislevering in België vanaf € 30
Ruim aanbod met 7 miljoen producten

Afhalen na 1 uur in een winkel met voorraad
Gratis thuislevering in België vanaf € 30
Ruim aanbod met 7 miljoen producten

Winkels

Verlanglijstje

Winkels

Verlanglijstje

Zoeken

Volg ons op

140 winkels

Wist je dat er in Vlaanderen voor iedereen een Standaard Boekhandel is binnen een straal van 7 km?

Vind hier een winkel

€ 83,45

+ 166 punten

Levertermijn 1 à 4 weken

Eenvoudig bestellen

Veilig betalen

Gratis thuislevering vanaf € 30 (via bpost)

Gratis levering in je Standaard Boekhandel

Omschrijving

The majority of the world's business people consider marketing management the most dynamic of the business management professions. One of the main reasons for this is to be found in the wide variety of meanings accorded to the brand over the years, and the central role played by the brand among business people on the one hand, and the consumers on the other. For many years the business world perceived the brand as a product of the marketing organization's business activity, and consequently underestimated its value and economic capabilities. However, this perception underwent a change at the end of the 20th century when people began acknowledging the brand as the marketing company's primary asset. From being simply a product the brand became a negotiable strategic tool and is in fact the main incentive for mergers and acquisitions - a phenomenon that gradually became ubiquitous on the global business scene. Furthermore, the business world began putting the brand to a variety of uses to further promote the status of the company marketing it. These were manifested by image marketing measures aimed at forming and reinforcing the corporate image of business organizations.