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This practical volume explores the conflicts of running a business that needs to be ethical and responsive to clientsÆ needs but one that at the same time has to be successful and profitable. Planning a cash flow is an essential aspect of business life, and this book provides straightforward advice and guidelines about how the business can be set up, established, and thereafter maintained successfully. Tax, VAT, and accounting are explained clearly, and examples of budgets illustrate how to make the business perform. Business research, marketing and promotion, finding and using suitable premises, working from home, forming partnerships, dealing with insurance, legal and safety issues, and other essential considerations are all covered in detail. The book also encourages a comprehensive assessment of emotional needs and physical health as well as financial security and stresses as an absolute requirement the provision of a clear and ethical practice policy. Written by a counselor with many years of experience in a successful private practice, this book will be essential for all those wanting to work or working as private practitioners themselves on either a full- or part-time basis.