Translates engineering reality into the financial vocabulary of CFOs, boards, and investors
Written by a fractional CTO and technical due diligence expert who has spent nearly twenty years observing hundreds of technical leaders and investors around the table
A concrete thinking framework
WHY?
- Growth at all costs is over; engineering leaders who cannot justify their decisions economically lose budget and autonomy
- Fills the gap between technical books and abstract management books with concrete formulas, metrics, and benchmarks
- The framework applies wherever software creates value
WHAT?
- A coherent framework for understanding the "hidden costs" of software: bugs, poor hires, technical debt, building the wrong product, premature optimization, outsourcing, and rewrites
- Includes relatable situations, progressive formula, research-backed insights, and concrete "talk tracks" for difficult conversations
- Practical tools to explain in budget discussions why a €50,000 investment in tooling can generate €200,000 in returns
WHO?
- CTOs, VPs of Engineering, engineering managers, and technical leads
- CEOs, CFOs, COOs, and investors/VCs
- Senior software engineers and tech leads