Standaard Boekhandel gebruikt cookies en gelijkaardige technologieën om de website goed te laten werken en je een betere surfervaring te bezorgen.
Hieronder kan je kiezen welke cookies je wilt inschakelen:
Technische en functionele cookies
Deze cookies zijn essentieel om de website goed te laten functioneren, en laten je toe om bijvoorbeeld in te loggen. Je kan deze cookies niet uitschakelen.
Analytische cookies
Deze cookies verzamelen anonieme informatie over het gebruik van onze website. Op die manier kunnen we de website beter afstemmen op de behoeften van de gebruikers.
Marketingcookies
Deze cookies delen je gedrag op onze website met externe partijen, zodat je op externe platformen relevantere advertenties van Standaard Boekhandel te zien krijgt.
Je kan maximaal 250 producten tegelijk aan je winkelmandje toevoegen. Verwijdere enkele producten uit je winkelmandje, of splits je bestelling op in meerdere bestellingen.
The thinker who has a mortal fear of being wrong will give all that is valuable in himself to that little ambition. Walter Lippmann (1914) Psychology has always been plagued by passing fads and fan- cies to a greater extent than is seemly in a scientific discipline. Over the past few years the Zeitgeist can be summed up by the two words 'cognitive psychology'. Indeed, a recent poll of academic psychologists in American indicated that over 80% of them regarded themselves as cognitive psychologists! Cognitive psychology is in the ascendant, but it has never been clear to me that it has addressed all of the appropriate is- sues. In particular, information processing in the real world (and even in the laboratory) occurs within a motivational and emotional context, but cognitive psychologists usually main- tain the convenient fiction that cognition can fruitfully be stud- ied in isolation. The main reason for writing this book was to at- tempt to demonstrate that there can be a useful cross-fertiliza- tion between cognitive and motivational-emotional psycholo- gy and that there are already tantalizing glimpses of the poten- tial advantages of such inter-disciplinary research. The ideas of Donald Broadbent and his associates have exer- cised a formative influence during the writing of this book. They discovered some years ago that there are intriguing simi- larities (as well as differences) in the effects on performance of such apparently quite disparate factors as white noise, time of day, introversion-extraversion and incentive.