From Apartments to Hot Sauce
, a book of Marketing and Branding Musings, was created to help push folks -- those sitting on the fence and paralyzed with fear -- into the world of entrepreneurship. According to author Eric Brown, "...for every job that has vanished there are 10 new opportunities." From Apartments to Hot Sauce recounts Eric's journey as an entrepreneur and was written for those would-be entrepreneurs who are stuck in the middle -- caught between one career and the next, with a great idea and some business experience, but uncertain about how to get traction for their idea.
The book includes fascinating stories of how Eric marketed a boutique apartment business in Detroit Michigan by growing his Hot Sauce Business... and how it led to a 10,000-unit real estate portfolio across the Southwest. This book tackles the fear that comes with an entrepreneur's leap of faith, learning how to shift gears as conditions dictate, and managing scalability and growth.