• Afhalen na 30 minuten in een winkel met voorraad
  • Gratis thuislevering in België vanaf € 25
  • Ruim aanbod met meer dan 10 miljoen producten
Je kan mogelijk hinder ondervinden wegens een update van de Vivlio cloud. Onze partner voorziet vanaf maandag 14 juni geen onregelmatigheden meer. Bedankt voor je begrip.
  • Winkels
  • Verlanglijstje
  • Winkelmandje

The Content Advantage (Clout 2.0)

The Science of Succeeding at Digital Business Through Effective Content

Colleen Jones
Paperback | Engels | Voices That Matter
€ 46,95
+ 93 punten
Eenvoudig bestellen
Veilig betalen
Gratis thuislevering vanaf € 25
Gratis levering in je Standaard Boekhandel
Haal af binnen de 5 werkdagen nadat je bestelling klaarligt

Omschrijving

In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function-from marketing to sales and from support to recruiting-demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage.


This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time.

Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and

nonprofits, Jones offers:


  • Guidance on creating a content vision
  • A primer on conducting content analysis
  • Techniques for developing a competitive content strategy
  • Elements and principles of effective, influential content
  • A blueprint for developing content intelligence
  • A maturity model for content operations
  • Examples from diverse companies and contexts

Specificaties

Toon meer

Beoordelingen

Uitgebreide specificaties

Betrokkenen

Inhoud

Eigenschappen

  • Productcode (EAN): 9780135159323
  • Verschijningsdatum: 31/05/2018
  • Uitvoering: Paperback
  • Bestandsformaat: Trade paperback (VS)
  • Afmetingen: 178 mm x 226 mm
  • Gewicht: 408 g