• Afhalen na 1 uur in een winkel met voorraad
  • Gratis thuislevering in België vanaf € 30
  • Ruim aanbod met 7 miljoen producten
  • Afhalen na 1 uur in een winkel met voorraad
  • Gratis thuislevering in België vanaf € 30
  • Ruim aanbod met 7 miljoen producten

Customer-Centric Marketing

Build Relationships, Create Advocates, and Influence Your Customers

Aldo Cundari
Hardcover | Engels
€ 33,95
+ 67 punten
Levering 2 à 3 weken
Eenvoudig bestellen
Veilig betalen
Gratis thuislevering vanaf € 30 (via bpost)
Gratis levering in je Standaard Boekhandel

Omschrijving

The practical, expert guide to reaching the new consumer

Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today.

The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top.

  • Define the new customer-purchasing journey
  • Identify and influence the new consumer
  • Engage, nurture, and utilize brand advocates to spread your message
  • Position your organization to win in the new marketplace

As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan, . Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.

Specificaties

Betrokkenen

Auteur(s):
Uitgeverij:

Inhoud

Aantal bladzijden:
176
Taal:
Engels

Eigenschappen

Productcode (EAN):
9781119092896
Verschijningsdatum:
4/05/2015
Uitvoering:
Hardcover
Formaat:
Genaaid
Afmetingen:
160 mm x 234 mm
Gewicht:
317 g
Standaard Boekhandel

Alleen bij Standaard Boekhandel

+ 67 punten op je klantenkaart van Standaard Boekhandel
AANGERADEN

Alles voor een vliegende start

op school en op kantoor
AANGERADEN
Tips voor een vliegende start
E-BOOK ACTIE

Tot meer dan 50% korting

op een selectie e-books
E-BOOK ACTIE
E-book kortingen
Standaard Boekhandel

Beoordelingen

We publiceren alleen reviews die voldoen aan de voorwaarden voor reviews. Bekijk onze voorwaarden voor reviews.